An insider’s guide: What to think about when getting van graphics
Putting graphics on your van is an easy and cost-effective way of advertising your business. The secret to getting the best solution for your van is to make sure you understand what is you need and to avoid any costly mistakes.
Motive’s 10 key elements for successful vehicle graphics:
We appreciate that taking your van off the road is going to hold you up, and that time is money.
The reason clients choose the services of the Motive’s vehicle graphics team is that it’s a hassle-free, easy, you get a great deal and we are the experts for the job!
Read on to find out our insiders tips to vehicle graphics!
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When you are out and about on the road an average of 800 people a day will see your van as you make your way around to do business. The number one reason that people get graphics on their vehicles is that its free advertising on a day to day basis. It’s a fact that graphics on your van can help advertise your business and help get you noticed.
Other reasons you may need van graphics could be that reflective vehicle safety graphics, often referred to as Chapter 8 graphics, are mandatory if you are working on highways. Other reasons to add graphics to your van is that if you are converting a van to a campervan that the DVLA now states that graphics must be fitted on either side of a converted van if you are to reclassify your van or lorry as a motorhome, or that you just simply want to change the colour of your van without a full respray. Whatever reason you are looking for graphics for your van it’s important that you think about the following points.
First and foremost, ensure you know how much you have as a budget. A basic set of contact details on a small van you can expect to be paying around the £250 mark, and a full vinyl colour change for a full van is going to start at around £2500. The costs in getting your van graphics are going to be the design of the artwork, the print and materials and the installation of the graphics.
As with everything, there are a lot of options for your vehicle graphics. As mentioned above a few basic contact details can be added to the sides, bonnet and back doors to your van reasonably cost-effectively, but once you start adding more design and vinyl’s to the process the costs will increase. There are basically four options.
1: Logo and contact details
2: Half wrap
3: Full wrap
4: Vehicle colour change
Our handy vehicle graphics calculator will give you a few ideas for what levels of work and coverage you can expect.
Fitting graphics to a van is by no means permanent but there are things to think about before you commit to installing them on your van.
It’s common to lease or contract hire a van in today’s market, and whilst the lease company are usually fine with you fitting these, they will expect these removed before you return it to them. Removing the graphics will have a couple of costs. Firstly, they need removing (we can help with this and for removal of basic contact details you are probably looking at the £100 mark), secondly if the graphics have been on a dark coloured van, there will be some colour difference as the sun will affect the colour of the paint that is exposed to the sun while the vinyl will protect the areas that aren’t, this will need some polish work to remover this.
Another point we would raise if you are planning on applying a full wrap to an older van, be aware that any blemishes or dents are not going to be covered by applying a wrap these will still be visible, any vehicle graphics specialist should tell you this and point any flaws out before your start.
Once your chosen supplier for your graphics you’ll need the design, most vehicle graphics design companies will have a template book and you can expect them to use this to show you what the finished design will look like.
When you start on the design keep it simple, keep the message short, don’t crowd and try and put too much information on your vehicle. Ask your supplier to help, ultimately its what they do, so they should be able to advise the best options for your message.
Its also a good idea to get a second opinion and everything treble checked, not every graphics company has is own in house design, although Motive Graphics does, and just because a designer can make it look good doesn’t mean they know your phone number!
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You can expect to be asked for a deposit for the design on any vehicle design, this will usually be discounted from the final bill. Take as long as you need and make sure you are 100% happy before you sign it off take your time, sleep on it, come back to it and make sure it’s perfect. You are going to be looking at it every day, you 100% need to be happy with it.
Technically adding graphics to your vehicle is classed as an alteration, so you will need to ensure that you tell your insurer, All commercial insurance companies are prepared for you to add graphics and in some cases, the policy can be reduced. Let’s be honest who is going to drive like an idiot if your contact details are on the back doors?
Enough said on this one 😉
Before you commit any money (even for the design) check the company out, check their portfolio, check the website or check their TrustPilot or Google Reviews but do keep an open mind just because “my mate” always uses “Phil” to do his doesn’t mean you are going to get what you want, or that the at the design will be any good. Our advice is to shop around a bit, make a few calls, ask a few questions get some examples.
chat to us about your van graphics today
Where you get the graphics fitted will normally be based around you. Most professional services will have a workshop and they will ask you to deliver the van to them, so you will need to arrange a lift back from dropping off the van and collecting it.
You will also need to make sure the van is properly cleaned (but not waxed) before you drop it off, if you don’t do this you can probably expect to be asked to pay and addition to get it cleaned beforehand.
Honestly though, it is good practice to check the work before you pick it up, you should expect to have a vehicle sign off and check list gone through once the work is completed. Walk around the vehicle as look for blemishes, bumps or creases. Don’t just accept it, check the work.
If you would like to find out more about the Motive Vehicle Graphics service, or talk in more detail about your van, car, lorry or truck graphics then please contact us.
David Hennessy is our Managing Director and co-founder of Motive Graphics, a sign, vehicle graphics and exhibition services business based in Huntingdon and supplying Cambridge, Peterborough and Nationally.
what our customers say about us
Great service, from initial contact right through to install of graphics on the van,
Would 100% recommend they guys and girls at Motive.
Matt Riley, Private Chef - Van Graphics
We had the pleasure of working with Motive Graphics for the re-design of our signage throughout our salon and outside. From start to finish they were on the ball, and efficient in their correspondence with us. Nothing was every too much trouble, no matter how many times we tweaked things. Edward was so helpful throughout. We would 100% recommend Motive Graphics. The salon looks amazing, thank you!
Lash and Glo - Signage and Interior Graphics
We've been using Motive for all of our exhibition and display needs. I can't thank them enough for the projects they have delivered, they always go over and above to help us to achieve our goals. They cover everything from concept creation, to sourcing materials, delivery and build. Everything is always delivered to the highest standard, and there is never a problem that can't be solved! A massive THANK YOU.
Essential Cuisine - Exhibition Stand and Events Solution
From a small pizza chain called The pizza room, Dave and his team were extremely and utterly professional and helpful from the day of purchase to receiving the stickers. Seriously couldn't recommend Motive Graphics any more. We will definitely be using them for future projects we have coming up 🙂
The Pizza Room London - Shop Signs
We’d like to say a massive thank you to the legends at Motive Graphics for design and creating a full range of signs in time for our official opening last weekend! From a rough brief, they created and tweaked proofs to suit our (and the council’s) requirements, and had them made and ready for collection in no time. Thanks again for your help guys!
Paradigm Cycles - Signs and Interior Graphics
The guys have just left after putting up the external signs at the gym and an internal one on the front desk. I week from quote to install with no issues at all. Will 100% be using again on our next batch of internal signage.
Alpha Athletic Gym - Shop Signs