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Have you been frustrated trying to find a business in the dark, silently thinking, “this lot don’t want to be found do they?” How do you ensure that your business doesn’t end up in the same situation?
3 Ways To Take the Frustration Out Of Finding Your Business This Winter
1. Exterior Illuminated Signage
Ask yourself, how easy it is for customers, delivery drivers and suppliers to find your business as the nights draw in and the clocks go back? Are early morning deliveries on a cloudy day hampering your ability to be found? Take a night time or early morning drive by and look at your premises as a new visitor would. How easy is it to find? Can you be identified from the road without issue?
Using light to navigate customers into your premises can offer more than simply practical assistance. It acts as a 24/7 advert, building familiarity for your business. In addition, with LED signage, the only ampage is to your brand and not your energy bill!
You can use your signage as a landmark in the directions you share on delivery instructions, emails to prospects and contact details on your website.
Illuminated signs can be subtle above the door to signpost visitors in, or huge and unmissable on the side of your building. You may need to ask permission from your landlord to erect a sign and you can read more advice on this here.
2. Interior Illuminated Signage
With smart technology and energy-efficient LEDs, illuminated interior signs have become increasingly popular (both in the home and office) with the added benefit of being very instagrammable!
From cool cafes to reception areas, coloured interior illuminated signage can complement your brand and bring your logo and company values to life. If you’re not able to have externally illuminated signage, interior signage in the right position is also a great way to navigate visitors to you.
“We’d really struggled with customers finding us. As soon as we installed our illuminated sign, it made it easier. We weren’t answering the phone every 5 minutes trying to guide people in. Customers love it and it’s more welcoming than lots of bits of paper stuck to the door with our logo on it. We feel 100% more professional. Thank you Motive!”
3. Put your door number in lights
If you can’t accommodate large scale illumination, you can still benefit from lighting. Light up your door number or company name to make your premises easy to find in gloomy conditions and create a professional first impression.
Give our friendly team a call
Speak to us about how we can illuminate your business and take the frustration out of finding your business this winter
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Motive Graphics, 1 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St Neots, PE19 8YX
