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Have you been frustrated trying to find a business in the dark, silently thinking, “this lot don’t want to be found do they?” How do you ensure that your business doesn’t end up in the same situation?

3 Ways To Take the Frustration Out Of Finding Your Business This Winter

1. Exterior Illuminated Signage

Ask yourself, how easy it is for customers, delivery drivers and suppliers to find your business as the nights draw in and the clocks go back? Are early morning deliveries on a cloudy day hampering your ability to be found? Take a night time or early morning drive by and look at your premises as a new visitor would. How easy is it to find? Can you be identified from the road without issue?

Using light to navigate customers into your premises can offer more than simply practical assistance. It acts as a 24/7 advert, building familiarity for your business. In addition, with LED signage, the only ampage is to your brand and not your energy bill!

You can use your signage as a landmark in the directions you share on delivery instructions, emails to prospects and contact details on your website. 

Illuminated signs can be subtle above the door to signpost visitors in, or huge and unmissable on the side of your building. You may need to ask permission from your landlord to erect a sign and you can read more advice on this here.

2. Interior Illuminated Signage

With smart technology and energy-efficient LEDs, illuminated interior signs have become increasingly popular (both in the home and office) with the added benefit of being very instagrammable!

From cool cafes to reception areas, coloured interior illuminated signage can complement your brand and bring your logo and company values to life. If you’re not able to have externally illuminated signage, interior signage in the right position is also a great way to navigate visitors to you.

“We’d really struggled with customers finding us. As soon as we installed our illuminated sign, it made it easier. We weren’t answering the phone every 5 minutes trying to guide people in. Customers love it and it’s more welcoming than lots of bits of paper stuck to the door with our logo on it. We feel 100% more professional. Thank you Motive!”

Interior Wall Graphics with LED Sign

3. Put your door number in lights

If you can’t accommodate large scale illumination, you can still benefit from lighting. Light up your door number or company name to make your premises easy to find in gloomy conditions and create a professional first impression. 


Give our friendly team a call

Speak to us about how we can illuminate your business and take the frustration out of finding your business this winter

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what our customers say about us


Great service, from initial contact right through to install of graphics on the van,
Would 100% recommend they guys and girls at Motive.

Matt Riley, Private Chef - Van Graphics


We had the pleasure of working with Motive Graphics for the re-design of our signage throughout our salon and outside. From start to finish they were on the ball, and efficient in their correspondence with us. Nothing was every too much trouble, no matter how many times we tweaked things. Edward was so helpful throughout. We would 100% recommend Motive Graphics. The salon looks amazing, thank you!

Lash and Glo - Signage and Interior Graphics


We've been using Motive for all of our exhibition and display needs. I can't thank them enough for the projects they have delivered, they always go over and above to help us to achieve our goals. They cover everything from concept creation, to sourcing materials, delivery and build. Everything is always delivered to the highest standard, and there is never a problem that can't be solved! A massive THANK YOU.

Essential Cuisine - Exhibition Stand and Events Solution

From a small pizza chain called The pizza room, Dave and his team were extremely and utterly professional and helpful from the day of purchase to receiving the stickers. Seriously couldn't recommend Motive Graphics any more. We will definitely be using them for future projects we have coming up 🙂

The Pizza Room London - Shop Signs


We’d like to say a massive thank you to the legends at Motive Graphics for design and creating a full range of signs in time for our official opening last weekend!   From a rough brief, they created and tweaked proofs to suit our (and the council’s) requirements, and had them made and ready for collection in no time. Thanks again for your help guys!

Paradigm Cycles - Signs and Interior Graphics


The guys have just left after putting up the external signs at the gym and an internal one on the front desk. I week from quote to install with no issues at all. Will 100% be using again on our next batch of internal signage.

Alpha Athletic Gym - Shop Signs

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