how to stand out using signs and graphics
A guide to help make your business stand out using signs and graphics.
Looking to make your business stand out? Signs and graphics are a great way to help!
It can be hard not to blend in with all the other businesses and shops around you, so it is important to make the most of your shop front whether it be in the high street, retail or industrial park. To help we have put together a quick guide to help you make your business stand out using signs and graphics.
7 great ways to stand out using signs and graphics:
At Motive, we have a team of creative experts on hand, which can help you with your individual project needs. We’ll help you with ideas and graphic design through to manufacturing and fitting, to help you get the most from your signs and graphics.
Whether you’re looking for inspiration or help with your next sign project, read on to find out more!
Vehicle graphics are one of the most effective ways to advertise your brand, especially if you use a van or car to make deliveries. Think of all the potential customers that will see your vehicle when you’re on the road or delivering your product – why do you think Tesco and Ocado have such bright delivery trucks? How many times have you said “Next door are having their Tesco delivery” – that means their graphics do the job, don’t miss out on this opportunity!
Company cars or pool cars are another great way to get low cost advertising, when your reps are out on the roads, they are representing your business, make sure you have vehicle graphics to advertise every mile!
Find out more about the benefits of vehicle graphics.
we’d love to chat about ideas for your project
There are a lot of signs out there, and it can be easy to blend in. Think about ways to make your sign different, as a lot of the time, it can be the first physical impression of your business.
Go 3D, adding depth to your sign can make a huge difference and really make your business look more premium than just another flat sign. This is cost-effective to do by adding raised acrylic lettering or go even more premium by adding built up lettering.
Sign trays are another great way to add depth and don’t cost the earth. They look better than a flat sign as they stand out from the wall and have hidden fixings to keep your sign looking clean.
There are a lot of different finishes that can look great on a sign, for example using premium vinyl can give you a huge range of finishes including chrome, gold, metallic, reflective or luminous that you can’t achieve with normal printing.
If you’d like to see some examples or samples of different types of materials, get in touch with the team today.
We hope this guide fills you with ideas for your next sign or graphics project. If it does, we’d love to hear from you and see if we can help you out. Simply get in touch with the team on 01480 597 444.
Or if you’d like to know more about the different types of commercial signage, check out our guide to commercial signage.
chat to us about your sign project today
David Hennessy is our Managing Director and co-founder of Motive Graphics, a sign, vehicle graphics and exhibition services business based in Huntingdon and supplying Cambridge, Peterborough and Nationally.
what our customers say about us
Great service, from initial contact right through to install of graphics on the van,
Would 100% recommend they guys and girls at Motive.
Matt Riley, Private Chef - Van Graphics
We had the pleasure of working with Motive Graphics for the re-design of our signage throughout our salon and outside. From start to finish they were on the ball, and efficient in their correspondence with us. Nothing was every too much trouble, no matter how many times we tweaked things. Edward was so helpful throughout. We would 100% recommend Motive Graphics. The salon looks amazing, thank you!
Lash and Glo - Signage and Interior Graphics
We've been using Motive for all of our exhibition and display needs. I can't thank them enough for the projects they have delivered, they always go over and above to help us to achieve our goals. They cover everything from concept creation, to sourcing materials, delivery and build. Everything is always delivered to the highest standard, and there is never a problem that can't be solved! A massive THANK YOU.
Essential Cuisine - Exhibition Stand and Events Solution
From a small pizza chain called The pizza room, Dave and his team were extremely and utterly professional and helpful from the day of purchase to receiving the stickers. Seriously couldn't recommend Motive Graphics any more. We will definitely be using them for future projects we have coming up 🙂
The Pizza Room London - Shop Signs
We’d like to say a massive thank you to the legends at Motive Graphics for design and creating a full range of signs in time for our official opening last weekend! From a rough brief, they created and tweaked proofs to suit our (and the council’s) requirements, and had them made and ready for collection in no time. Thanks again for your help guys!
Paradigm Cycles - Signs and Interior Graphics
The guys have just left after putting up the external signs at the gym and an internal one on the front desk. I week from quote to install with no issues at all. Will 100% be using again on our next batch of internal signage.
Alpha Athletic Gym - Shop Signs